Before we discuss why your business needs Google Analytics, let us first talk about why your business should have digital analytics at the first place.Since the explosion of dot-coms in the past two decades, there has also been a massive surge of businesses who have brought their brick and mortar store into the online world. To measure the performance of their website, a tool was developed that can help business owners track their visitor’s actions while browsing the website. In a nutshell, data analytics provides you with information essential in making your digital strategy more effective and efficient.
Since Google launched it in 2005, Google Analytics have been used by many businesses of all sizes. The latest statistics from BuiltWith shows that there are over 28.8 billion websites using Google Analytics. Though other tech giants have developed their own digital analytics applications, its easy-to-use interface is one of the main reason why many pick GA as their choice of analytics. Plus, it’s FREE.
So here it is, the top seven reasons why you should be using Google Analytics in your business today.