It was on January 3, 1996, when Bill Gates, then CEO of Microsoft corporation, published the essay titled “Content is King” which states that content will play a very crucial role in the future of then-emerging Internet. And no one can’t ever deny the fact that his words are very much accurate, especially these days.

Many people have doubted this statement by Mr. Gates, primarily because he was then running a giant corporation that could easily dominate the Internet, let alone control which type of content will go online and what’s not. However, the former CEO of Microsoft fully understood that content will not only dictate the future of the Internet itself but the overall business landscape as well.

Since publishing has been democratized through the Internet, marketers and other professionals have been taking advantage of content to reach their target market in the online world. From the blog post, news articles, infographics, images to videos and slideshow presentations, a wide breadth content of dominates the internet these days, all aiming to entertain, create relationships, and more importantly, help the people make a smarter purchase decision.

With 70% of B2B marketers planning to create more content this year compared to 2016, we can say that there is no stopping content marketing. As 2017 runs its course, here are the top reasons why content is still – and will always be the king in the marketing and online realm.

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