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“The purpose of business is to create and keep a customer”

– Peter Drucker

Ghost-writers have long been used for autobiographical books and other offline publications, but it’s only recently, that they’re being used more in an online capacity. With many smart business owners already outsourcing elements of their business to Virtual Assistants, social media managers etc, is it time to start considering outsourcing your blog writing too?

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When it comes to growing your business, marketing is critical. But for most start-up business owners and even some well-established companies, it can be very challenging – and sometimes expensive – to generate significant results from all their marketing campaigns. If there could only be a way to make marketing easier, simpler, and worry-free, right?

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In the digital marketing world, earning links from reputable websites is an indication of successful content and website. While it’s not everything in SEO, search engine algorithms rely heavily on links to determine the legitimacy and importance of a particular website. That’s why many businesses these days invest in an activity called link building in order to improve their importance in the eyes of Google, and ultimately, gain more traffic from the search engines.

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