Tripwire: What is it and How to Use It in Your Business

Tripwire is a term we hear frequently in the marketing landscape these days. However, familiarity doesn’t equate to understanding, since many businesses – especially SMBs – are yet to understand this marketing concept, let alone the potential value it can add to their campaign.

While the term “tripwire” sounds fairly new to many of us, it’s actually a technique that’s being utilised in the marketing field even before the existence of digital platforms and the internet. However, its utilisation has become more rampant these days as inbound marketing continues to rise. Read on to learn more about how tripwire works, as well as how you can use it in your inbound marketing campaign today.

Read More

Ghost-writers have long been used for autobiographical books and other offline publications, but it’s only recently, that they’re being used more in an online capacity. With many smart business owners already outsourcing elements of their business to Virtual Assistants, social media managers etc, is it time to start considering outsourcing your blog writing too?

Read More

If you are a blogger or owner of a business website, you may have been using a variety of images in your blogs, articles, or any other kind of text-based materials. After all, an image is truly worth a thousand words –  allowing your audience read your posts much easier on the web and recall more of the information in the long term. This is according to a statistic which states that if a relevant image is paired with matching information, people retain up to 65% of the information three days later.

Read More

Discover Ways To Transform Your Sales And Marketing In 45 Minutes.

Curious how we can energise your business? Let’s talk
Click HERE
Are you using any of these 7 Tactics To Grow Your Business In Today's Market

Download Your Free Guide

"Are You Using Any Of These 7 Tactics To Grow Your Business In Today's Market"  

Your satisfaction or your money back, we will refunded pro-rated amount for the unused portion of the work.

Let's work together!

Are you hoping to build a user experience that transforms your sales pipeline? Do you have questions about how to begin, how much it costs and what to expect?

Get in touch - we'd love to hear from you!


93 Upper George's Street,
Dun Laoghaire,
Co. Dublin, Ireland.

UK Address:
First floor 107 High Street Winchester, S02 9AH, England.Tel +44 238 097 0628