Alysia has been a  leading data marketer, , mathematician and co-owner of multiple successful enterprises, which she has helped establish and incubate over the past 15 years.

More recently, Alysia’s passion for empowering and connecting people has culminated in the creation of a world class partner ecosystem, fostering a vast number of successful relationships within the Global Entrepreneur, Investor and Venture Capital communities.

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Tripwire: What is it and How to Use It in Your Business

Tripwire is a term we hear frequently in the marketing landscape these days. However, familiarity doesn’t equate to understanding, since many businesses – especially SMBs – are yet to understand this marketing concept, let alone the potential value it can add to their campaign.

While the term “tripwire” sounds fairly new to many of us, it’s actually a technique that’s being utilised in the marketing field even before the existence of digital platforms and the internet. However, its utilisation has become more rampant these days as inbound marketing continues to rise. Read on to learn more about how tripwire works, as well as how you can use it in your inbound marketing campaign today.

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It doesn’t matter how long you’ve been in business for, what type of online business you’re in, or how many products and services you offer, there’s only two landing pages you’ll need – and they’re an opt-in page and an offer page.

These two pages don’t work in place of website, but in conjunction with it. They enhance and streamline the sales process for your customers, whilst increasing conversion rates for your business, as a result.

They’re also the pages that, once you have a great foundation template for them, you can keep tweaking, to enhance the results. You can then simply rinse and repeat the entire process for additional opt-in and offer pages.

So, now you have an overview of the two pages, here’s a breakdown of each.

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