The changing dynamics of the global market and of the search engine has prompted almost all businesses to adapt to latest trends in Search Engine Optimization. And as an ever-changing plain, everyone must be proactively seeking new techniques and ideas and update their overall strategy in order to rank high in SERPs.

Year on year, numerous updates are being rolled out on Google’s algorithm, all of which aim to transform the search engine into a human-centric answering machine. Though most of the changes that took place in the past recent years are minor, there are major updates to Google’s algorithm that really changed the way websites are being ranked in SERPs nowadays.

In this post, we will look at all top-ranking factors and changes that you should not fail to consider if you want to dominate the first page of Google in 2017.

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