With over 1 billion websites on the internet today, how can you easily gauge if your website has the capacity to rank well in search engine results pages (SERPs)?

Answer: Domain Authority

Developed by the SEO gurus at Moz, Domain Authority (DA) is a score that predicts how well a website will rank on SERPs. DA score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

To better understand what Domain Authority is, Harris Myers present this infographic that will walk us through how it came to be and everything that you need to know about it while taking care of the ranking of your website.

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