As market competition becomes stiffer, your business needs to be more proactive in terms of reaching out to your target market. However, in recent years, we have noticed that more and more people are becoming increasingly defensive when being promoted with products and services.

With the changing preference of today’s consumer, is direct marketing to the target audience still as effective?

Of course, yes! In fact, the 2015 report from The Direct Marketing Association shows that segmented and targeted promotions using the email generate 58% of all revenue of many B2B and B2C companies during that year.

With the help of new digital channels like email, social media and business blogging, direct marketing to your target audience are still effective in the modern age. In this infographic, we will show the six effective ways that can help you market directly to your target customers this year and beyond.

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