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“The purpose of business is to create and keep a customer”

– Peter Drucker

One of the most effective strategies that you should not fail to take advantage today is video marketing. Aside from email, content and social media marketing, video marketing is one of the most effective and engaging ways to catch the attention of your prospects towards your brand.

In fact, a report says that 68% of consumers would prefer watching explainer video to solve any product related problem than any other type of content.

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Google Adwords is a pay-per-click service that enables you to create and run your own online ads. It’s one of the most effective paid advertising methods, provided by one of the biggest companies in the world. Google has millions of visitors on a daily basis and, with Google Adwords, they have the potential to send you a large amount of targeted website traffic – fast.

So, what is the lowdown on Google Adwords?

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